the BE cause

where the Pinay speaks on womanhood


skin color

resistance: real women in H&M video

More info here, and here.


celebrate! Bianca Gonzales responds to body shaming

So it begins with a photo of Bianca’s baby girl Lucia, posted on instagram. Now if social media is a magnified version of ourselves, the comments sections are like a display of our collective (in)ability at discourse.

It also reveals what is deemed important by minds already molded by notions that white is better, no thanks to the beauty industry.

That’s what you call a take down.

Sometimes it’s what we deserve.

celebrate! Ina Raymundo ain’t baited by superficiality

Moments we missed to document because we were away.

First the hilariously superficial, and put in their proper place. Ina Raymundo had posted a photo of herself trying on swimsuits.


And because we are in a country where even armpits are such an important body part to whiten



Which Ina did not only take with good humor, she also pointed out that well, she doesn’t give a f*ck about it.


celebrate! Danica Magpantay!

Danica Magpantay

“Filipina tayo, may mga mestizang Filipina, may maiitim na Filipina. Learn to appreciate who you are, and kung ano man ‘yong mga flaws. Tanggapin mo ang sarili mo na buong buo, para maging masaya ka,” she said.

text via, photo via danica’s FB page.

celebrate! Bubbles Paraiso!


“I am a morena and I’ve always been one and I’m not going to change that.”

quote via, photo via Bubbles’ FB page.

celebrate! Bianca Gonzales!


“I am anti-whitening for myself, but if I have friends who want to have fairer skin, I will support them. What I am for is supporting Pinays who choose to love their brown skin…and not feel pressured to spend on whitening products.”



celebrate! Bench!

though maybe a little more morena on the girls, yes? they are “whitened” to some extent, when they shouldn’t be.

still, look at the diversity in skin here. it’s rare in this country, and as such we push Bench to take it further.


kathrynforbench kathrynforbench2

might you tell your photoshop guys to stop touching your models’ skin color in the process of cleaning up its blemishes? please, Bench?

celebrate! Kathryn Bernardo

one of the few surviving morenas on TV! keep her morena, please, Star Magic?



kathryn bernardo



while we’re at it, keep Daniel Padilla moreno na rin.

truth: those media images aren’t truth


via notadiet.

Create a free website or blog at

Up ↑