the BE cause

where the Pinay speaks on womanhood



resistance: Emma Watson, a braless photo, and the woman’s male gaze

So Emma Watson posed bra-less for Vogue and got this backlash, and more, and more:


This was the photo:


This was Emma’s response:

“It just always reveals to me how many misconceptions and what a misunderstanding there is about what feminism is. Feminism is about giving women choice. Feminism is not a stick with which to beat other women with. It’s about freedom, it’s about liberation, it’s about equality. I really don’t know what my tits have to do with it.”

She is of course correct. At the heart of feminism is the woman’s right to choose, and ultimately this was a choice she made and this does not diminish in any way where she stands on the fight for women’s rights. In fact, to insist that going bra-less stands against feminist ideology makes absolutely no sense — unless of course we’re talking about the fact of the male gaze dictating how going bra-less means nothing but the sexualization of a woman?

Emma also says:

“I’m confused. Most people are confused. No, I’m just always just quietly stunned.”

Yeah, we all are.



resistance: Siera Bearchell on pageants and loving one’s self


sierabearchell: Before MISS UNIVERSE, I had countless people telling me to lose weight and to work on my “fitness.” I almost felt like an outsider while I listened to people telling me to eat lean protein, only green vegetables and no fruit besides green apples. I was told to work on my legs because they were “too big”, narrow my waist, and get liposuction to make the entire process “easier.” I didn’t find any of this shocking because I heard similar things for years and it was ingrained in my mind to be accepted. BUT for the first time, I was able to hear and see how utterly ridiculous it all was. What was wrong with my body? Why should I change it when I like the way it is? Why am I trying to fit this image of what others have told me is beautiful? Why can’t my body be celebrated just the way it is? I am strong, healthy, fit and I like who I am. Why should I change who I am for the acceptance of what others believe to be beautiful? I was finally able to love myself for who I was and I was not going to go down the dark path of self deprivation and depreciation that I had been down so many times before. •Beauty, happiness and acceptance begins within and that is often the most difficult place to find it. Once we love ourselves for who we are, we can totally transform what it means to be happy. #confidentlybeautiful #missuniverse#beautybeyondsize #everybodyisbeatiful


truth: women are always more than their looks


via GirlGuideTo3

truth: Brenna McCaffrey on bodies in advertising

i always thought it a very sad thing, that as we focus more on how Pinays look, and as there is a demand that we all be a certain kind of skinny, that in fact it is the naturally skinny, that we end up oppressing right back as we call for the “normal” body size. we forget that the “normal” cuts across all sizes, and that includes the naturally skinny. 

talking about the Victoria’s Secret VS Dove in the love-your-body-campaign, Brenna McCaffrey asserts that in fact we should be critical instead of these women’s bodies and what is attached to them, i.e., what are these selling?

We all need to buy soap or lotion or those special halter-back bras from Victoria’s Secret; companies make a business selling us things. So buy the things you need–but don’t let them convince you that you “need” something to make you sexier, prettier, more confident, or more desirable. Be critical of advertising and don’t fall for the celebration of “body-positive advertising” that is just another front for manipulative marketing. Criticize the sexism, the airbrushing, and the message that you are not good enough. And don’t tell the Victoria’s Secret model to eat a sandwich. 


for the every Pinay, the first step might also be to live everyday without judging women by their size, or by how they look. because we know too that those judgments are borne of what advertising images tell us to be ideal, and as McCaffrey says, none of that is true because this is all just a way to sell us something.

and yes, we can continue to buy the products we need — or want for that matter. as long as we don’t believe that it will give us the skin of Anne Curtis (which was always white to begin with BTW), or the riches of Gretchen Barreto (which has nothing to do with the shampoo she uses). as long as we are aware that these are but products, and they are secondary to us.

truth: stop with that scale!


and because we must ask ourselves: what is it do we teach our children when they see us obsessing about our weight?


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