in 1998, Body Shop came out with a series of ads with Ruby, their alternative to Barbie. Anita Roddick, the founder of Body Shop said:

In 1998, The Body Shop debuted its self-esteem campaign, featuring the generously proportioned doll we dubbed “Ruby.” <…> Ruby was a fun idea, but she carried a serious message. She was intended to challenge stereotypes of beauty and counter the pervasive influence of the cosmetics industry, of which we understood we were a part. Perhaps more than we had even hoped, Ruby kick-started a worldwide debate about body image and self-esteem.

ah, but Mattel, the makers of Barbie would have none of this. saying that “Ruby was making Barbie look bad.”

15 years since, we are still waging this war against Barbie. here’s hoping we can start making her look bad, consistently and forever, until our little girls learn that she isn’t perfect, she is impossible.